News

GroupM’s MediaCom wins The Star Entertainment Group’s media from AKQA Media

November 9, 2021 2:04

GroupM’s MediaCom has won the media account for The Star Entertainment Group, effective immediately. The incumbent is AKQA Media, which is also part of WPP.

The win includes the media strategy, planning and offline buying for The Star Entertainment Group, and will be housed within MediaCom’s Entertainment Division (TED).

Mediacom has won The Star Entertainment Group’s media account

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics
AKQA Media Andy Mulrenan George Hughes GroupM Mediacom TED The Star Entertainment Group Yaron Farizon
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