GroupM’s MODI Media and Innovid Collaborate to Make Connected TV Campaigns Smarter
Marketing platform Innovid has announced a partnership with Modi Media.
The announcement:
Innovid, the world’s leading marketing platform for advertisers to create, deliver and measure video experiences on any device, today announced a partnership with MODI Media, GroupM’s advanced television business, to power MODI Media’s over-the-top (OTT) advanced video delivery. The strategic collaboration strengthens MODI Media’s ability to provide advertisers with smarter analytics to measure Connected TV performance as well as enable the ability to drive deeper consumer engagement with interactive pre-roll.
This announcement comes on the heels of Innovid’s recent expanded ability to deliver video content to over 25 different connected TV devices, including OTT enabled boxes, smart TVs, gaming consoles, and Blu-ray streaming players, and over 1,000 different TV and video apps. This marks the first time that a video marketing platform has allowed advertisers to seamlessly reach viewers on any screen with advanced video creative while providing smarter analytics to measure performance.
This press release appearing verbatim in Mumbrella is an excellent example of ‘content’ vs news.
Quantity with no quality
Publishing without appraising.
Very disappointed that Mumbrella would stoop so low.
Hi Verity,
Thanks for the comment. This release is in the FYI section, a section that is entirely populated by press releases we deem enough of interest to our readers to publish, but not big enough to write more on.
That’s why it is presented as such, with the source of the release listed at the bottom. We trust our readers to read through the spin. We’ve been doing the same for eight years.
Cheers,
Alex – editor, Mumbrella