GroupM’s Wavemaker wins L’Oréal media account
GroupM agency Wavemaker has won the media account for L’Oréal Australia and New Zealand, following a competitive pitch. GroupM is part of WPP.
The incumbent agency of record is Carat, the Dentsu agency extending its partnership as recently as 2019.
The L’Oréal account is worth a reported $69 million.
