Grown-ups unveils new Jalna Greek Yoghourt campaign
Jalna has unveiled its campaign for its Sweet and Creamy Greek Yoghourt which continues to focus on the ‘purity’ of the product using a competitive Australian-Greek family.
The campaign, created by Grown-ups, focuses on the taste of the yoghourt.
Good ad….
Why does Jalna wrongly spell Yoghurt or Yoghurt as Yoghourt?
You’ve misspelt yoghurt quite horrifically. So much so that I thought maybe it was the brand name. Clicked through to check and no, no it is not.
I don’t mean to be rude but if you are a journalist should you not have a better handle on your spelling? I see it so often in Australian journalism, it’s disheartening.
Hello LOuise,
Thanks for your comments. I’m sorry to hear you’re disheartened. I’d suggest you watch the ad to about the 28 second point, then pause the video and have a look at the word on the screen and on the label.
All the best,
Tim – Mumbrella
Also not to mention that many would give their right arm to be in your position so maybe you should have more respect for your craft and swot up on your spelling and grammar.
Louise, Tim didn’t mean to be rude. In fact he wasn’t. Just factual.
Nicely played Tim. Maybe Louise can start her own site about yoghurt.
Love this ad! Especially like the actress who is the young mum. So versatile and very funny. This campaign works as I buy Jalna now.