Growth of BVOD and ‘circuit breaker’ programs to accelerate TV advertising spend, execs argue
Commercial television executives are predicting growth in revenue from broadcast video on demand and ‘circuit breaker’ programs, as major drivers for TV advertising spend going forward.
For fiscal year 2018, television’s total advertising revenue increased to $4.15b, up 0.5% compared to the year prior.
Total television ad revenue for FY18 was $4.15b
So 0.5% growth.
Now all we need to know is what the average rate card increase was to see the trend in constant dollars to gauge the change in advertiser demand.