Gruen Transfer takes a bite out of commercial viewing

Tim Burrowes

March 19, 2009 11:03

The ABC’s strong Wednesday lineup caused a slow night for the commercial networks, with none of them breaking a 30% share of free to air viewing.

As Mumbrella reported earlier, The return of The Gruen Transfer – which offers insights into the Australina advertising industry, debuted with 1.12m viewers.

This made it the seventh most-watched show of the evening, according to preliminary OzTam data.

Along with a strong showing from Adam Hills’ Spicks And Specks, it saw the ABC take a share for the night of 18.3%, one of its biggest of the year to date. Seven had the strongest night, with 29.3%, while Nine took 26%. Ten narrowly avoided being beaten by the ABC with 21.3%. SBS was on 5%

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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1 COMMENTS

nextbrett 20 Mar 09

Timbrella – some interesting stats. I think it’s high time commercial TV gets the challenge it deserves (especially looking at the shows that performed well uggh) with some great content on the ABC and SBS.

Was also interesting to see ABC2 repeat the line up last night.

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