GSK hands global media account to Publicis
Pharmaceutical giant GlaxoSmithKline has handed its global media work to Publicis Media, according to reports.
Citing sources with direct knowledge of the process, AdWeek reported that GSK had narrowed its shortlist to four earlier in the week; PHD, GroupM, an unnamed Dentsu agency and a team from Publicis Media.
During what was described as an ‘ugly and disrespectful’ conclusion to the review, Publicis was awarded the $1.5b account.
Utter disrespectful act & a sucker punch move from another major advertiser. The process sounded more like a reality show than a pitch. Who are the pitch consultants – Gordan Ramsey or Simon Cowell?
Wasnt a Mindshare Australia client. Might be in the region but not in Australia.
The account no one wants. Good luck to the Bespoke agency!
It was with Phd locally.
That’s rough! Feeling sorry for those strategy heads from all 3 losing agencies who believed their strategy will win this account over cheap!