Guardian Australia launches first brand campaign via Howatson+Co
Guardian Australia has launched its first-ever brand campaign as part of a multi-year growth strategy, produced by Howatson+Co with OOH partner JCDecaux.
The film and dynamic digital assets will be released via TV, digital, OOH and cinema, with the OOH component live nationally now and TVCs in the coming weeks.
The campaign focuses on some of Guardian Australia’s core editorial themes: the fight for progress in women’s equality, Indigenous rights and the climate crisis. It includes a live headline component that the news organisation curated with JCDecaux, which is expected to go live in August.
