Guardian Australia recruits new leader for branded content arm
New Guardian Labs leader will report to Australia's commercial boss Danika Johnston
Guardian Australia is ramping up its branded content push, launching a search for a “highly strategic and innately creative thinker” to lead its creative studio, Guardian Labs.
The publication is seeking a head of its in-house content studio to drive its brand partnership and commercial content strategy, with a focus on building the unit into a “high-margin, sustainable and scalable revenue channel” for Guardian News and Media.
The newly created role will report to Danika Johnston, former managing director of WeAre8, who joined as Guardian Australia director of commercial partnerships for Australia and New Zealand in June last year.
