The Guardian climbs into top five in Nielsen Digital News rankings as Daily Mail Australia slips 16%
The Australian edition of The Guardian has edged into the top five of Nielsen’s Digital News rankings for the month of April, thanks to Daily Mail Australia’s decline of 16%.
The top four sites News.com.au (unique monthly audience of 5.630m, down 2%), ABC News websites (4.590m, down 5%), Nine.com.au (4.436m, down 3%) and smh.com.au (3.184m, down 7%) remained steady.
All news sites in the top 10 except The Guardian Australia and Yahoo7 News websites (which jumped 12%) faced a decline from the month prior, with 8th-placed The Daily Telegraph falling 11% to 2.229m, BBC in 9th dropping 13% to 2.211m and the Herald Sun declining 15% to 2.1m.
One confusion here is the split identities news/fairfax have because some sites are generics, and some are masthead specifics.
the smh is a policed (30/month?) freemium site. brisbanetimes has much the same content but is not policed.
news is not policed. the courier and australian are, but they share content. So to some extent, readership on news.com.au reflects paywalled title-specific content.
no point whining, its clear news have a huge readership. thats just the way the cookies (bread)crumble.