F.Y.I.

Guardian-led Pangaea Alliance strikes programmatic deal with VivaKi

July 21, 2015 12:30

The Pangaea Alliance, a digital advertising consortium headed by The Guardian Australia, has struck an agreement that will give programmatic and ad tech firm VivaKi preferential access to its inventory.

The announcement:

The Pangaea Alliance has announced its first agreement in Australia and New Zealand with VivaKi, a global leader in programmatic and ad tech solutions.

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