Guerilla marketing guru Jay Conrad Levinson to speak in Australia

Jay Conrad Levinson, the man credited with inventing the term guerilla marketing, is to make his first public appearance in Australia.  

The announcement:

One of the most influential figures in marketing history, the brilliant Jay Conrad Levinson,will be visiting Australia for his first‐ever public appearance. Jay is the author of the biggest selling marketing series of all time. His ‘Guerrilla Marketing’ books have sold over 21 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 62 languages and are required reading at almost every major business school across the globe.

Jay is a marketing legend and responsible for many of the world’s best‐known marketing campaigns including the Marlboro Man, which is regarded as one of the most successful ad campaigns in history. As a lecturer at University of California in Berkeley in the 1980’s, he taught and influenced many of the biggest thinkers in business today, such as the founders of billion dollar companies like Apple, Microsoft and Oracle.