Guideline SMI: Advertising spend still in a slump
(Mumbrella 2025)
Advertising spend from Australian media agencies was down 6.5% for January, according to Guideline SMI’s monthly figures.
Most sectors suffered a year-on-year drop for January, with just out-of-home, digital video, and cinema seeing improvements.
The out-of-home sector rose a modest 1.3%, while digital video rose by 10.9%.
