Sophie Monk’s selfies and the logo world record challenge

With the crew from the Guiness Book of World Records in attendance Dr Mumbo couldn’t resist setting up a couple of chances to get some of adland’s finest into the record books at this week’s Mumbrella360 conference the Hilton Hotel in Sydney.

Allison Tiling (second from right) and Richard Morgan (centre) with Guinness World Record’s Nadine Causey (second left) and official adjudicators

The first duo aiming for a place in history alongside the likes of the most surfing Santas and the biggest house of cards were BMF’s Christina Aventi and 303 Mullen Lowe’s Richard Morgan, who bravely put their reputations on the line to try to capture the record for the most number of logos recognised in one minute.

Flanked by the blue-blazered officials from the Guinness Book, Morgan and then Aventi yelled out brand names as a dizzying array of logos flashed by on a screen.