Gumtree appoints DDB Group Sydney following pitch

Classifieds site Gumtree has appointed DDB Group Sydney as its creative agency following a competitive pitch.

It is the brand’s first official appointment of a full service creative agency in Australia and will see the group utilise DDB, RAPP and Tribal to manage multi-channel communications.

Gumtree head of marketing Sara McConkey said: “We are really excited about our new partnership with DDB Sydney. The team demonstrated an obvious passion for our brand throughout the pitch process, as well as an impressive level of strategic thinking and creativity