Gumtree appoints Tongue to social media roster

Tim Burrowes

August 7, 2013 7:51

Classified ads site Gumtree has appointed its first social agency, hiring Tongue after a six-way competitive pitch, Mumbrella can reveal.

The move by the eBay-owned site underpins a strategic move to grow its use of social media. Previously Gumtree handled its social media inhouse.

Niki Hennessy, Gumtree’s marketing and PR manager, said in an announcement: “Tongue demonstrated serious passion for our brand and presented work that was aligned with our business goals. We need to ensure our online consumer experience is complemented by a long term social strategy and great campaign work. Tongue is a great fit with the Gumtree team and the right partner to deliver this work with us.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.