Gumtree pitches creative account

Online marketplace Gumtree is pitching its creative account, Mumbrella can reveal.

In December last year, the brand hired Expedia’s director of brand marketing and communications, Amanda Behre, as head of marketing.

In 2017, the eBay-owned website redesigned its brand using the now defunct Naked agency, and design agency Pollen.

Pollen also created a social and owned-channels campaign for Gumtree in 2018, which took aim at time-wasters and dishonest sellers.

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