Gumtree redesigns website in response to increased mobile traffic

Classifieds website Gumtree.com.au has completed its new, full responsive website which has been rolled out across all aspects of the platform and “allows users to get the most out of the specific functionalities of their device”.

The new design, developed by digital agency Pollen alongside the Gumtree team, was created in response to ongoing growth in traffic to the site via mobile devices.

Pollen creative director Ross Gales said in a statement: “Our team of architects and designers worked with the internal team at Gumtree to complete the responsive redesign in under six months. Our main challenges were maintaining the simplicity Gumtree users expect, whilst improving the overall experience and staying loyal to the distinct brand.”