Gumtree targets used car market with push into premium brands

Trading site Gumtree is taking direct aim at the premium car market and dedicated websites such as Cars Guide, Drive, Auto Trader and Carpoint with a new campaign highlighting the premium brands on the site.

The push to attract buyers of premium brands has also tapped into the advertising campaigns of companies such as Toyota and Jeep for inspiration.

Gumtree senior marketing manager, James Walmsley, told Mumbrella the company was aiming to highlight that it advertised more used cars than any other site in Australia, a point he claims is often missed by potential car buyers.

“We have always had an autos vertical on our site and we have over 180,000 cars to choose from,” Walmsley said.