GWS Giants celebrate first finals series with content play

AFL club, the GWS Giants, which celebrated its first ever appearance in the finals with a victory over cross-town rivals the Sydney Swans over the weekend, have supported their post-season play with the launch of a series of short films.

Jeremy Cameron – Giants – Richards Rose from Richards Rose Sydney on Vimeo.

The ads, by Richard Rose, tells stories of the journey to success by three players in the AFL plus a spot on the Giants.

The work is an extension of the brand campaign launched for the club at the beginning of the season.

“The new brand idea for this season along with these latest content pieces has worked well with what has been a breakout year for the Giants, who are truly challenging the established clubs during this finals series,” Richards Rose CEO, Digby Richards, said.

The three films feature GWS stars Jeremy Cameron, Shane Mumford and Zac Williams.

Shane Mumford – Giants – Richards Rose from Richards Rose Sydney on Vimeo.

Zac Williams – Giants – Richards Rose from Richards Rose Sydney on Vimeo.

Credits:

• Clients: Richard Burnet, Rebecca Shaw, James Avery, Sam Prodanovic (Giants)
• Director: Brendan Fletcher (World Wide Mind)
• Producer: Michelle Parker (World Wide Mind), Tanya Hairman (RR)
• DOP: Hugh Miller
• Director: Simon Edwards (RR)
• DOP/Editor: Alex Ryan (RR)
• Account Management: Heidi Smith (RR)
• Audio Production: Nylon Studios

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Advertising AFL Campaign GWS Giants Richards Rose

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Comments: 2

Condo 13 Sep 16

No doubt they didn’t want to mention their cross town rival, but surely his tenure at the Swans where he won a premiership in 2012 is an important a part in Shane’s “story of the journey to success”. To completely ignore it is a significant oversight. Footy fans are not stupid.

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Minium 13 Sep 16

But Condo, what about all the hardship they have had to endure in their five playing year existence that Phil Davis spoke about.

Just as well that other teams such as South Melbourne/Sydney Swans, Footscray/Bulldogs, Fitzroy/Lions, St. Kilda, North Melbourne have had it so easy for so long.

Puke.

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