Ogilvy picks up Hahn following competitive pitch

Lion Co has awarded its beer brand Hahn to Ogilvy following a competitive pitch, Mumbrella can reveal.

National marketing director Matt Tapper said in a statement: “During the pitch process Ogilvy presented some outstanding work and showed some terrific synergies with the Hahn brand.

“Lion’s focus is firmly set on driving growth through innovation and we were impressed with the similar goals displayed by Ogilvy. We look forward to working with all of the team there.”

The creative account, along with other beer brands James Boag and James Squire, was put out to pitch in October, with Hahn incumbent Whybin\TBWA Sydney declining to be involved in the process.