Half a million viewers tune in to say goodbye to Sunrise’s Mel Doyle

Tim Burrowes

August 11, 2013 2:11

Melissa Doyle’s final day on Sunrise saw the show grab a relatively rare win in every metro market, and one of the program’s biggest ratings numbers of the year.

Across the five city metro, Seven’s Sunrise beat Nine’s Today by 473,000 to 347,000, one of its biggest winning margins of the year.

In Sydney, Sunrise won Friday by 143,000 to 105,000, while the equally important market of Melbourne saw a closer 127,000 to 111,000 victory.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

Fabfour 12 Aug 13

“Doyle is to move to a new role reading a 4pm bulletin with Matt White on Seven and a 7pm bulletin on 7Two.”

Afternoon newsreading and a digital channel spot. What about the network’s exciting plans for her? that’s a slap in the face that no self-respecting TV host would feel good about.

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Viewer 12 Aug 13

Agreed Fabfour. It’s just a cover to mask the reality she was boned from the Sunrise programme.

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Chris 12 Aug 13

Clearly the tv audience love the sunrise family. Melissa Doyle is a lovely person and genuinely nice. Not done for the camera. Weekend today is woeful. Saw a bit of it on Sunday .

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JimP 12 Aug 13

@Viewer…IMO they boned the wrong host. Doyle gave the Koch a touch of class. He’s not so lucky now. Seven have handed Nine the breakfast ratings on a plate. Won’t be long.

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