Half Dome named GMHBA’s full-service media agency

Following a competitive pitch, Australia’s regionally based private health insurer, GMHBA has appointed independent media agency Half Dome to undertake its full-service media, managing performance across both digital and offline channels.

Half Dome has been appointed to deliver media strategy, planning and implementation across both GMHBA Health Insurance and Frank Health Insurance for both offline and digital channels.

Founded in Geelong, GMHBA is a 100% member based, not-for-profit private health insurance and care company that has served the community for more than 85 years and is Australia’s biggest regionally based health insurance company. In 2009, GMHBA launched Frank Health Insurance to offer clear and simple health insurance options to Australians.