Hallmark deploys puppies dressed as posties to promote new app

Hallmark is promoting its HelloYou:) app with a campaign which will see puppies taking on the role of posties.

Developed by Naked Communications, the campaign aims to showcase how the app is meant to make the process of sending personalised greeting cards easier by connecting smartphones to real-world mailboxes.

Running for five weeks, the campaign is driven by digital, PR and social media with the HelloYou:) with real life puppies dressed in uniforms set to deliver some of the cards ordered from July 21 to August 8.

https://www.youtube.com/watch?v=uZwvmOczk-8&feature=youtu.be