Tourism Instameets claim success

Two separate tourism organisations are haling the success of projects reaching out to uses of social image sharing service instagram.
Hamilton Island’s second Ultimate Instameet brought ambassadors and key influencers to ‘Return2Paradise’ on the island in north Queensland in May and generated more than 700 images that were shared on Instagram. Of the 700 images, 73 featured on Instagram’s ‘popular’ photos page and as a result appeared in the feeds of all of the social sharing site’s 100m active users.
Great to see (although I missed it). But it should be understood that an image featuring on the popular page is not the same as an image appearing in a user’s feed.
In my feed I see images from the accounts I follow only. I hope the local instagramers were invited.