Hamilton: we protect your nerve endings

Following a corporate takeover last year, skincare brand Hamilton has  relaunched with a print, online and collateral campaign.

Devised by Ward6, the campaign is based on the idea that each of the many nerve endings in the skin requires protection.

Kaman Pamudj, brand manager at Hamilton, said: “When Valeant acquired Hamilton last year we found there were some great stories behind the brand. For instance, the founder H.A Milton, was actually the pioneer of sun cream protection in this country. The challenge was to move the brand forward, make it more contemporary and position it for a new generation of users”.