Hamish and Andy retained ownership of show’s digital rights and flag new brand partners
Hamish & Andy
Hamish Blake and Andy Lee are set to unveil a new brand partnership with mobile phone maker HTC for the digital platforms of their new Hit Network drive show, despite the radio component being sponsored by supermarket Woolworths.
Speaking to Mumbrella today Blake explained that while Woolies has signed up as a sponsor of the radio show, which is owned by Southern Cross Austereo, he and Lee still own the digital assets and popular podcast, allowing them to partner with other brands.
“We’re just about to launch our new digital partnerships. Our first one we have coming up is HTC Phones which should start shortly on the digital side of things,” Blake said.
I don’t think Hamish doesn’t really care about ratings – without them, he doesn’t get to have a show, and you can tell they’ve put a lot of work in and the pressure for ratings is on them!
I genuinely believe that they aren’t hung up on ratings. Their drive is their brand – and ensuring that their brand isn’t tainted by failure.
Sure they will get bonuses for hitting ratings – but their brand transcends radio. Their eye is on comedy success – which ratings will be a byproduct.