Hanes, Coles and Special Group tell Australians to ‘Take on Cancer in Your Undies’ in support of Ovarian Cancer

Kalila Welch

April 20, 2022 9:05

Hanes and Coles have partnered with Ovarian Cancer Australia (OCA) on a bold new campaign, ‘Take on Cancer in Your Undies’, created by Special Group.

The campaign will see Hanes brands, Bonds, Bras N Things and Jockey, release a limited edition range of teal underwear in support of women with ovarian cancer, with Hanes donating 100% of profits, up to $300,000, from the sale of the teal underwear to OCA.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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