ADMA CEO Jodie Sangster suggests market will dictate need for consolidation of industry bodies

The head of the Association of Data Driven Marketing Australia (ADMA) has suggest a consolidation of industry associations amongst the marketing industry in the future when the market dictates the need.

Jodie Sangster was speaking to Mumbrella during a video hangout in which she also looked at challenges facing marketers and agencies this year, the issues around data, the impact of the new privacy laws and the role of customer experience in marketing.

She said: “The reason there are a number of associations that exist is because at the time when the associations were put together there was a real need for someone to represent that part of the industry.

“If you look at the marketing associations that exist out there that’s right, you have IAB who look after online advertising, there’s AANA who look after client side marketers and there’s us who are very focused on the data. Everybody’s got their part.