OMA boss ‘disappointed’ with growth of outdoor citing government regulation as an issue
The head of the outdoor Outdoor Media Association (OMA) has said she is “disappointed” with the growth of the outdoor market and set a target to grow the sector from $600m to $1 billion within three years.
However OMA head Charmaine Moldrich has expressed frustration with government regulation and a lack of “nimbleness” in the industry, which she says is holding back growth.
During a live hangout Moldrich covered the issues facing the industry including the rollout of digital, how it can sustain growth in a fragmenting media market, issues around what can be shown in outdoor ads and how the industry can inspire creativity from agencies and clients.
It’s easy to blame government regulations when you behind the eight ball. Maybe the real reason is the OMA’s lack of engagement.
MOVE is the biggest load of shit I have ever had the pleasure of trying to explain to a client.
Personally I preferred the old cowboy days of Outdoor…. at least they weren’t lying!