Hard Hat Digital wins Lean Cuisine

Hard Hat Digital has won the digital account of low fat brand Lean Cuisine, which is about to make a play in social media.

The announcement:

Hard Hat is excited to announce that it will partner with Lean Cuisine to launch the brand
in to social channels in the coming weeks. In addition, the agency will be working to
extend traditional campaigns in to the digital arena through 2012 and beyond.

Hard Hat Digital’s Dan Monheit believes that Lean Cuisine is well placed for success
online with the brand’s re-launch and jam packed activity calendar: “We’re really excited
to be working with the Lean Cuisine team. The brand has so much to offer consumers
around health, well-being and lifestyle, making social media a perfect addition to its
communications mix”.