Hardhat launches Australian-first challenger brand cheat codes

December 7, 2023 9:44

Independent agency Hardhat has launched a set of ‘Cheat Codes for Challenger Brands’ – a national offering of strategy products, presentations and workshops.

The cheat codes aim to provide brands that challenge category leaders with strategies, tools and techniques to drive better return on investment and accelerate growth.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.