Hardie Grant acquires Keep Left in a deal a year in the making

Hardie Grant has acquired creative communications agency Keep Left in a deal that continues the publishing and media group’s growth steady accumulation of marketing heft.

Keep Left will maintain its operational independence, leadership and staff as part of Hardie Grant Media alongside its existing specialist agencies, including Reload Media.

Keep Left was founded in 2001 by Caroline Catterall, who later partnered with her colleague Gillian Gosling as they built the business. The pair remained the sole owners of the agency until the sale to Hardie Grant, which Catterall said had followed a measured timeline.

“It’s been a long dating process,” she said. “ It’s been 12 plus months, but we really have taken the time to get to know each other … for Gill and myself, having run Keep Left for over 20 years, it was a big decision to partner with the right group.”