News

Harley-Davidson creates mindfulness track for World Relaxation Day

Abigail Dawson

August 15, 2018 8:33

Harley-Davidson has joined the mindfulness movement with a track featuring its engine noise to create a guided meditation audio track for motorbike lovers.

Created by 303 MullenLowe, the two minute track aims to help motorbike riders de-stress by using ASMR (autonomous sensory meridian response) relaxation techniques.

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Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

303 Mullenlowe Harley Davidson

1 COMMENTS

Brand out of touch 15 Aug 18

One piece of consumer editorial piece says everything about this and an ad agency trying to do PR.

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