Harris Farm takes local produce battle to supermarket giants with pop-up store campaign
Harris Farm Markets will kick off a campaign this weekend as it looks to take the “shop local” fight to the larger supermarkets chains.
Pop-up stores will appear outside Harris shops each weekend for three months in New South Wales that will only sell product sourced within 150km.
Loving the clip. Emotive, feel good. Ticking all sorts of boxes. Hope the campaign succeeds. Those farmers are definitely worth supporting.
Smart effective campaign – nicely shot too.
very boring nothing special here
I’m not expecting a great break-through creative execution here. But this work will sadly go unnoticed. It’s a great message. It’s a great cause. It’s a great brand. But the creative, if you could call it that, simply won’t be shared. Nobody will rewind to watch the ad if it’s aired.
A shame really as all the ingredients are there, it’s just been put together by boring people.
Sadly, a great brand with poor execution of its creative advertising funds. Harris needs to meet this great idea with better campaigns.
The cause is worthy of my time and money, the creative isn’t.