Harvard Business School’s Michael Norton to headline Mumbrella’s marketing science conference MSiX

Norton

Behavioural science expert and Harvard Business School professor, Michael Norton will lead a heavyweight speaker line up of strategists, neuromarketing experts, and economists and public policy specialists at this year’s marketing science conference, MSiX.

Norton will explore how companies can gain the trust of consumers in order to increase their buying and buy in. Norton, who co-authored the book “Happy Money: The Science of Smarter Spending”, has previously been named in Wired magazine’s Smart List as one of “50 People Who Will Change the World”.

In 2010, he was awarded the Theoretical Innovation Prize by the Society of Personality and Social Psychology; and his popular TEDx talk, “How to Buy Happiness”, has been viewed more than 2.8 million times.