Hatched expands to Sydney with retail media focus; Mike Wilson onboards as chairman

Independent media agency Hatched is to continue its growth, expanding to Sydney with Australian industry veteran Mike Wilson joining the setup as chairman of the new office, Mumbrella can reveal.

Fresh from winning Mumbrella’s Media Agency of the Year, the agency that doubled in headcount over the pandemic period will open its doors in Surry Hills with a focus on the growing retail media sector. To aid this push, Simon Porter has also joined Hatched as head of retail from Havas, where he has led its retail agency H/Commerce since its domestic launch in 2019.

New recruits: Wilson and Porter bring plenty of experience to Hatched’s Sydney venture