Hatched wins boozy media account

June 6, 2023 8:40

Indie media agency Hatched has been appointed by Brown Family Wine Group for its media strategy, planning and buying, following a competitive pitch.

The agency will have a focus on supporting and growing the company’s e-commerce presence, as well as building a retail media strategy that leverage affiliate business partnerships through retail media assets.

Brown Family Wine Group has appointed Hatched

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.