Havas makes gains in APAC and globally in ‘transformative’ year
Yannick Bolloré
Havas’s Asia Pacific business edged higher in 2025, posting 1.7% organic growth, according to its fourth-quarter and full-year results released overnight.
The Paris-based holding company recorded worldwide organic growth of 3.1%, boosted by major wins such as Emirates’ global media account. Profit rose 9.2% to €210 million.
The APAC market, which also includes Africa, contributed 9% of Havas’s total revenue of €2.9 billion for the year ended December 31, 2025.
However, its own APAC revenue slipped 0.9% from €264 million in 2024 to €260 million, with the fourth quarter particularly weak, down 5.6% year-on-year to €80 million.
Havas’ media and creative arms contributed roughly evenly to revenue, at 38% and 40% respectively, while its health business made up the remaining 22%. In fact, the health sector alone accounted for almost a third of Havas’ overall revenue last year.
In a statement, CEO Yannick Bolloré described 2025 as “a transformative year for Havas” owing to its public listing on Euronext Amsterdam in December 2024 and the roll-out of its new operating system Converged.AI Operating.
“We continued to evolve as an AI‑driven organisation fueled by human ingenuity, where technology amplifies human creativity rather than replacing it,” he said.
“We also expanded our capabilities with a series of strategic acquisitions across key markets and high‑growth sectors, further strengthening our global footprint.”
Bolloré also referenced Havas’ global tagline, “growth powered by desire”, adding “we are committed to helping brands stand out, build preference and become more desirable in an increasingly complex world.”
At the same time, he noted Havas was progressing with the roll-out of its new large language model known as AVA, which the holding company announced at CES in January.
This, he said in the statement, will “bring centralised access to the world’s most advanced model”.
