Havas takes Australian PR agency brand Red to Singapore

Havas has launched its Australian PR agency brand Red Agency in Singapore, with the agency set to be staffed locally by personnel from Havas’ existing agency brand in Singapore, Siren, led by Allanjit Singh as managing director.

Allanjit Singh and James Wright: “It’s not about simply rebranding and putting a new badge on the door”

Singapore marks Red Agency’s fourth office, adding to branches in Brisbane, Melbourne and Sydney, with the new Red office joining Havas’ media and creative agencies in the integrated communications unit known as the Havas Village, and serving as “glue” to bring those operations closer together in Singapore.

Led by James Wright, who was promoted from Australia head of Red to APAC lead for Havas PR in 2013, Red Agency differentiates itself as a social media and content led business that creates “deliberately shareable” campaigns.