Havas wins Citroën account and pledges to bring it back as household name

Creative agency Havas Worldwide Sydney has won the Australian account for French car manufacturer Citroën.

The account was previously held by rival creative agency BWM.

“We are excited to be working with an iconic brand like Citroën. With the amazing DS line and the incredible stories behind the brand, we are chomping at the bit to mix up the category,” said Alex Carr, managing director of Havas Worldwide Sydney.

“There is a real appetite across theclient and agency to make this French icon a loved household name again.”