Havas Worldwide to roll out data business Helia locally

Havas Worldwide is set to roll out its new data and digital business Helia locally this year.

Internationally the full-service agency is ditching its EHS agency brand, which does not exist locally, and introducing the new global network Helia in its place.

Havas Worldwide Australia group CEO Anthony told Mumbrella: “We’ve been talking about data and what we need to do with data locally for a little while now.”