Royal Flying Doctor launch fundraising campaign

Miranda Ward

October 24, 2013 12:41

The Royal Flying Doctor Service has launched a new fundraising campaign, created by Havas Worldwide and sister PR agency Red Agency.

The Flying Doctor is asking supporters to ‘purchase’ and name a 1km patch of sky along selected flight paths across Australia.

The fundraising gimmick is being supported by a TVC and a website which offers information on the service and the stories of those the Flying Doctor service has helped.

https://www.youtube.com/watch?v=EWAqC6EWtWk

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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Royal Flying Doctor launch fundraising campaign

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