Have You Been Paying Attention? continues metro dominance in non-news

Ten’s Have You Been Paying Attention? (HYBPA) kept up its impressive run so far in 2021 on Monday night, winning all three key advertising demographics as the #1 entertainment program in metro markets.

An average of 727,000 metro viewers tuned in to the Working Dog-produced show last night, with the program racking up another win in non-news against big-budget competition on other networks.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.