Haydon Bray’s Audience Precision hires John La Rosa as head of business development

Audience Precision, former Carat chair Haydon Bray’s new offering, has made its first appointment since launching in the Australian market last week.

John La Rosa, the former general manager of client services ANZ for Roy Morgan Research, joins as head of business development.

Bray, who said Audience Precision’s model is one “no other media agency has even thought of”, said La Rosa’s experience will enhance the entire team.

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