F.Y.I.

Haymarket and International Advertising Festival extend Asian partnership

August 27, 2010 1:18

Publisher Haymarket and Cannes Lions organisers The International Advertising Festival have tied up a deal which will see them extending their partnership in Asia. The two organisations will add the Asian Marketign Effectiveness Festival to their joint venture which runs the Spikes Asia awards.

The announcement:

27 August 2010 – The International Advertising Festival, organisers of Cannes Lions and Haymarket Media today announced an in principal agreement to extend the JV, which runs Spikes Asia to include the Asian Marketing Effectiveness Festival (AME).

The existing joint venture, Spikes Asia Advertising Festival, intend to build the AME event into the region’s largest forum for marketing effectiveness.

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