PR agency Haystac appoints Google’s Henning Dorstewitz to run Sydney operation

Public relations agency Haystac has appointed Henning Dorstewitz as acting general manager of its Sydney office, filling in for Tabitha Fairbairn who will be on maternity leave in 2014.

Dorstewitz spent three years at Google Australia as global communications and public affairs manager. Prior to that he worked for Google in Germany as well as for German PR firm a+o.

In his new role he will report to Haystac’s national GM, Patrick O’Beirne.

“Henning is well regarded and respected in the industry and complements our existing team of skilled consultants in Sydney,” said Haystac managing director, Anton Staindl. “He also reinforces our strength in helping consumer-facing technology businesses and high-profile online brands communicate with key audiences.”