Haystac hires Carolina Fullen as group business director

BWM Dentsu Group’s public relations agency, Haystac, has appointed Carolina Fullen to a newly created group business director role in Sydney.

Fullen will be responsible for bolstering the fintech consumer teams in Haystac’s Sydney office and will take the lead on key clients, working across their integrated communications strategies and business development.

Fullen joins Haystac as group business director

Simone Pipkorn, managing director of Haystac, said: “Our client partners are increasingly turning to us to deliver agile, multi-disciplinary communications solutions with cultural, social and commercial impact. Carolina joins us with an enormous amount of global experience doing just that and an equally tremendous level of energy and enthusiasm that will be an invaluable asset to our team.”