Haystac scoops multicultural award

Tim Burrowes

November 3, 2009 8:51

A campaign celebrating cultural diversity in Australian workplaces scooped the advertising award at the 2009 National Multicultural Marketing Awards dinner last night.

Marketing communications agency Haystac Positive Outcomes (HPO) was handed the gong for A Taste of Harmony, a campaign which was run in partnership with the Scanlon Foundation and the Australian Multicultural Foundation.

The marketing push, which included the recruitment of celebrity ambassadors, sponsorships and media activity, encouraged workers to have lunch together and share food from their cultural background.

HPO general manager Jen Sharpe said that research it undertook found there was a low level of awareness of cultural diversity in the workplace.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.