Haystac wins the public relations account for Fossil

Denstsu Aegis Network’s PR arm Haystac has won the public relations account for accessories brand Fossil.

The agency will be responsible for a strategic and insights led campaign that will celebrate the concept of time.

Fossil’s managing director for Australia, Ives Palmer, said: “They fully understood what makes our audience tick, how we can connect with them in an authentic way, and delivered a unique strategy that was both creative and results-focused.”